7 Success Tips from a Successful Real Estate Direct Mail Marketing Company

If you had a chance to have lunch with a top performing agent, you’d probably take the opportunity to pick that person’s brain. You’d ask for their best tips and advice on how to get more real estate listings, grow your income, and build a thriving career.

Well, this blog isn’t a lunch date. But we can still share our best tips for success with you, specifically when it comes to real estate direct mail (including real estate newsletters.)

After all, we’re one of the most successful real estate marketing companies in the industry. Direct mail is a key driver of our client referrals and geographic farming marketing systems. So our advice is based on experience and client results.

Here are the tips:

1. Relationships are key If you want lasting success as a real estate agent, building relationships is crucial. Otherwise, you’ll spend most of your time chasing the same leads everyone else is scrambling after. That’s a recipe for misery. What direct mail does is help you grow relationships with prospects and clients, so they see you as their agent-of-choice.
2. Monthly is the ideal frequency Sending a prospect or client something in the mail every once in a while doesn’t work. Building relationships requires consistency. Our experience with thousands of agents proves that a direct mail newsletter sent once a month is the ideal way to get clients to become loyal to you.
3. Poor quality, poor results Real estate direct mail is a proven tactic. But that doesn’t mean you can mail anything and get results. What you send to prospects and past clients must be high-quality: an eye-catching look and feel; original, high-value content; news and updates; and more. Your real estate direct mail newsletter needs to stand out and make an impact.
4. Don’t DIY it No other real estate marketing tactic is more complicated than direct mail. There are many moving parts, from writing and design to printing and mailing. You want to work with a real estate direct mail company that does all this heavy lifting for you. (Like us!)

So if we were having lunch together, those are some of the tips we’d share. If you’d like more advice from a successful real estate direct mail company, give us a call.

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This content was originally published here.