Hiring Marketing-Minded CEOs Has Become Health Care’s Remedy for Success – Spotlight Data

Categories: Affiliate marketing, Affiliate programs

Health care ranks among the worst industries for customer satisfaction, as the scope of marketing efforts has traditionally focused on physicians and other stakeholders. But the past 2 years have fueled a shift to a more patient-centric culture and a focus on an exceptional customer experience (CX). Hospitals and health insurers are doing this by … Read More

Data-driven Growth Marketing: The Path to Success [With Examples]

Categories: Affiliate marketing, Affiliate programs

The road to success is paved with data. Data is everywhere. And marketers have more data at their fingertips than ever before. With the collection of data, your business can personalize its marketing and reach potential customers organically. And personalization is the name of the game in a buyer’s world.  Companies that employ data-driven personalization … Read More

Ten Steps to Data Quality: The Keys to B2B Sales & Marketing Success

Categories: Affiliate marketing, Affiliate programs

The level of inaccuracy and imprecision with which sales and marketing processes operate would never pass muster in any other area of the enterprise. If you have inaccurate contact information in your accounting software, bills don’t get paid. If you have imprecise or outdated product or pricing data in your production and inventory databases, you … Read More

51 social media savvy wealth managers who made Barron’s Top 100 in 2022 – Social Media Marketing for Financial Services Ecosystem

Categories: Affiliate marketing, Affiliate programs

For many, 2022 marks the beginning of the return to life before Covid. Over the last 3 years, financial advisors have adjusted how they engaged their clients and prospects.  In this post, we identify 51 social media savvy financial advisors who made Barron’s list of Top 100 Independent Advisors for 2022.  Congratulations to the 51 … Read More

B2B Marketing Strategy Guide: 5 Steps And Tactics For Success

Categories: Affiliate marketing, Affiliate programs

When composing their annual marketing plan and budget, modern-day business-to-business marketers have a lot to balance between the need for creativity, financial constraints, and channel selections before getting effective marketing right. However, the final results of their marketing efforts in terms of acquired customers will ultimately determine how successful their marketing strategy will be. Suppose … Read More

6 Useful Tips To Ensure Success In Search Engine Marketing

Categories: Affiliate marketing, Affiliate programs

Search engine marketing is one of the most effective digital marketing strategies to grow your business. Having top search engine rankings and getting traction from your audience organically requires steady efforts. You don’t get to see instant results as climbing the SERPs takes time, especially when you’re just getting started. And then there’s the competition. … Read More