In the digital world, there are a huge number of brands that work every day to attract the attention of their potential customers. This is no secret. They try to gather people to see the flaws in the purchase options on a daily basis. There is a reason for this. This is because digital marketing … Read More
Question: How much progress have you made on your business this year? Specifically, by exactly what percentile are you growing (or missing the mark)? Not sure? Well, are you measuring your progress against a predetermined standard, such as your own personal goals? If yes, that’s fantastic! If, on the other hand, this is a sore subject … Read More
Larisa Bedgood January 22, 2021 Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of … Read More
Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect two-way interaction with a brand through messaging or online chat. These customer expectations are dynamic, so it’s useful to see how marketers are responding. … Read More
Nicole Kosmayer February 25, 2021 SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and in it’s success rate. Did you know that the average American looks at their phone 96 … Read More
Welcome back Angela Hausman, PhD April 5, 2021 Running a startup offers many challenges and rewards to the budding entrepreneur, not the least of which is marketing your business and managing its finances. While every new business, and most existing ones, struggle with financial management, choosing to maintain strong finances with an RCM software if … Read More
Content marketing. It’s a buzzword that’s been around for a few years now, and it doesn’t seem to be going away anytime soon. But what exactly is content marketing? Well, here’s a definition from the Content Marketing Institute: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and … Read More