Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds. Your personalized message is a cost effective business tool to touch a larger target market at a much lower cost than hard copy mass mailings or print ads.
Email Marketing Will:
As a form of direct marketing in the digital world, your communication is sent directly into the hands of your consumer, delivering impact and content. This isn’t simply a mass broadcast, but a carefully crafted bulls-eye message to your interested audience.
Your email marketing campaigns are delivered via different types of email or messaging platforms. Tip: don’t spam your readers and ALWAYS ask permission before you send a newsletter, a text message or add them to a list. OPT-IN!
The Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. Experian
A fundamental purpose of your email marketing is to make it simple and easy for the consumer to act. You want them to opt-in, click, engage, share, purchase and be your brand evangelist.
Guide Your Audience
Engage Your Readers
There are many email marketing platforms to choose from so it is important to review the features, benefits and cost structure of each of them, learning which one best suits your company and your needs. Consider your present situation as well as future expansion. What might work now, may not work in a few years.
As with any marketing or social media communications, consistency is key, as is your content marketing. You are writing for your reader, not for yourself. Understand their wants and needs.
Hold off on sounding spammy and merely pushing products and services – it becomes overkill and annoying. Your marketing efforts should be to not only educate and inform, but more importantly, build the relationships with your audience.
This is the heart of your business!
Thanks for reading. I hope you found this post useful and informative. What successes have you experienced with email marketing? Please leave your thoughts in the comment section below.
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