Written by Caitlin Phillips, Account Manager:
My passion for marketing can be traced back to a 6th-grade homework assignment: creating a print ad for a candy cane. From that small exercise, my fascination for marketing grew steadily over the next decade and resulted in completing a B.S. in Marketing from Xavier University. From there, I launched my professional career as an Account Manager, where I put my knowledge and skills to use growing brands like Frigidaire, Sears, and Chrysler.
Over the past seven years, I have supported various industries from manufacturing to healthcare and led numerous marketing initiatives, including new product launches, pricing strategies, and trade show events, as well as digital and print campaigns. The varying scope and complexity of these projects have provided me with an abundance of practical insight and led to countless valuable and rewarding relationships along the way.
There are many qualities and concepts critical to success in any profession. I’ve found that four stand out as being essential to me in marketing.
This content was originally published here.