The A level and GCSE results are now out and over the last few weeks we have been busy congratulating/commiserating with various relatives over their success/disappointment.
It struck me that regardless of the arguments regarding the comparative performance of one year versus the next at least all that hard work is rewarded with one definitive measure of success or failure.
It’s far more straightforward to the wide variety of ways in which as content marketers we are required to measure the success of our activity. In fact in a recent survey Sticky Content’s respondents thought it was easier to come up with good ideas and brief writers and write copy than to measure impact. (Read more at http://f.datasrvr.com/fr1/413/39009/Sticky_Content_results_2013.pdf)
Regardless of how you measure your success the benefits are clear. It will help you work out what works best for your business and give you the justification you need to demand budget to support the activities that drive the most sales.
See also our recent post on measuring and improving Net Promoter Score here.
The post How B2B companies can measure the success of their content marketing appeared first on Anderson Hearn Keene.
This content was originally published here.