Many of us (myself included) spend countless hours scrolling through Instagram – even on a daily basis. Now, I’m not here today to say if that’s good or bad, everyone can judge for themselves… But, what I am here to do is how to make the most of that time.
And what better way to make use of your time than making money?? What’s more, you can still be on Instagram the whole time doing it 😉 Getting into Instagram affiliate marketing has never been easier and 2021 is full of new opportunities.
Today, I’m here to tell you all about how to make this goldmine of a social media platform an income source through affiliate marketing 🤑
Instagram & Affiliate marketing 2021
The first thing that probably comes to mind when I mention making money on Instagram: Kylie Jenner and other mega-influencers. Their ultra-stylized, perfectly lit, and incredibly gorgeous celebrity photos that appear on your Instagram feed. Who even takes these pictures?
When Kylie makes a post like this, she gets millions of likes, thousands of adoring comments, and gives priceless exposure to the brand she’s promoting (Daniel Wellington in this case). What’s more, she is getting paid up to $1 million per post and making even more on commissions from the sales. And it’s not just beauty/lifestyle moguls like Kylie and the rest of the Kardashians who are making tons of money as affiliate marketers on Instagram.
But what’s in it for these companies? Posts from celebs and huge influencers cost hundreds of thousands of dollars, and every sale made with their promo code or link takes a chunk from companies’ profits.
The answer lies in Instagram’s unprecedented activity and engagement: the social media platform boasts over 1 billion monthly users, and more than 500 million of those check the app every single day. I’ll admit it, I’m one of them– in fact, way too many times a day. And that’s the point. Instagram offers a platform where users engage with products on a much more personal and regular level than traditional advertising methods like TV commercials. You can comment, dm, share, like, watch videos using the product, and so much more– all in one place. This is why Instagram is a perfect place for any affiliate marketing activity.
And of course we can’t go without mentioning the omnipresent coronavirus; since the beginning of 2020, 80% of influencers have noted an increase in user engagement. People are home, on their phones, and active online. The Instagram influencer marketing industry is on track to reach a $15 billion value by 2022. 💰
What does this mean for you?
Unfortunately, the majority of y’all reading this article aren’t celebrities with enormous, dedicated fan bases.
The incredible news is: you don’t have to be a celebrity! Otherwise we wouldn’t even be writing this article! 😁 “Micro influencers” have entered the affiliate marketing industry as an unstoppable force for product promotion. They’re the Instagrammers who have as few as 5k followers (or more), situated in a particular niche and– despite their relatively small following– have high levels of engagement with users. 2020, 2021 and beyond is becoming the age of micro influencers. More and more brands are choosing to partner with micro influencers due to their small and very engaged communities. It doesn’t take a genius to figure out that it’s easier to maintain contact with 12k followers than it is with 1.2 million. Due to this more personal connection, followers are usually a lot more active and apt to buy products promoted by that given influencer.
The next piece of good news: it’s not that hard to become a micro influencer! Sure, it takes some time and effort, but it’s practically free. Also, I’m here to provide you with a straightforward guide on how to do this.
Ok, but how do you make money in all of this? It’s easy. 💸 Once you build up a decent following in a particular niche, you can start reaching out for affiliate offers to sell and promote products. When your followers purchase any of these products with your link or promo code, you’ll be getting a commission. And that’s basically all the magic there is to the Instagram affiliate marketing mystery. You probably won’t be seeing the kinds of numbers that Ariana Grande, Christian Ronaldo, or The Rock are getting, but you can expect around $250-$300 per post. But we’ll go over this in way more detail in Part 2 of our guide.
Insta & Affiliate Marketing are stronger than ever
Another 2021 trend welcomed by the affiliate marketers of the world: a bunch of new Instagram features that make online shopping easier for users. 🛒 Up until this year, accessing an ecommerce store was quite a hassle for Instagram users. Now though, we have shoppable posts, analytics and tracking, live shopping, shopping stickers, Instagram checkout, and shopping from creators. The affiliate business model has practically been reinvented this year with influencers now able to tag businesses in their posts.
2021 is the year of making money on Instagram. Don’t hesitate to take advantage of these new developments for the affiliate marketing community. So, let’s forge ahead!
Part I: How to build up an Instagram following
If you already have an Instagram following of around 10k or more and you’re ready to delve into affiliate marketing then skip to Part II.
Part II: Connecting with an affiliate network
Now that you’ve got a decent following in a given niche, brands want your platform; the next step is to find an offer to promote. This is where affiliate marketing meets Instagram.
This part is pretty easy – a lot easier and faster than Part 1. Register with an affiliate network. Just visit a site like ShareASale, Rakuten, AWIN, (or check our detailed ranking for 2021) fill out the info, and go ahead and choose an offer from the thousands available. 🚀
🤔 Some important considerations to keep in mind:
So you’ve chosen the offers that are right for you – now it’s time to get that link on your Instagram to start promoting it and make money off your commissions!
If you’re familiar with Instagram, you’re probably aware of how difficult it is to find any links and actually get to an outside site – ie. leave the platform to make your purchase at an ecommerce store. This is obviously intentional on the part of Instagram because they want to keep users there as long as possible. However, there are many ways to display your affiliate links on Instagram, especially with 2020/2021’s newest ecommerce-friendly features.
Here are some options:
Below are examples of what a business account on Instagram looks like and what it can do.
For more information, read Instagram’s manual on setting up shopping with Instagram.
🎉 Now you have an offer…. Here are the top 11 promotion strategies for Instagram affiliate marketing! 💰
If you’ve skipped over everything until now – stop skipping. These are the most important strategies for Instagram affiliate influencers in 2021.
So now you’ve got all the know-how you need to become a successful Instagram influencer earning money with affiliate marketing. It’s time to get started! A campaign tracker is indispensable for any affiliate marketer.
Make sure you grab the best tool out there and go with Voluum Tracker today!
This content was originally published here.