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  • Mon. Jun 27th, 2022

Hyperlocal digital marketing – Paving the way for global marketing success

Apr 9, 2022
Hyperlocal digital marketing – Paving the way for global marketing success

The emergence of the mobile phone as a powerful tool has also made the nearby search option its most used feature. From finding chemists to clothes and restaurants to real estate, individuals are using technology in comparing local options and decision-making. It has ensured a connection with the new-gen audience for commerce.

As mobile devices partner with the digital revolution in marketing, hyperlocal strategies have begun to show traditional businesses their value. Strategies that are helping companies attract audiences and increase business by making commercial sense of relevant data sets for actionable insights.

As hyperlocal digital marketing paves the way for the future of global marketing practices, there are a few key aspects of business that are integral to ensuring its success. Let us look at some important aspects individually to make sense of hyperlocal digital marketing’s functioning.

As a wise man once said: follow the money, and you shall know what to do. Hyperlocal Digital Marketing is a mobile-first approach. As the number of people using their smartphones for computing goes up it is imperative that location context follows automatically. And so, to connect with the new-gen audience for commerce, you will have to digitise your last mile first. The last mile is what the audience remembers. For the new-gen, it is about the experience and communication before, during, and after delivery which makes it absolutely critical for business. Thus, improving the last-mile customer experience will lead to an increase in revenue, offer lifetime value, and improve business reputation.

Ultimately, it is the brand that activates and invests in its first-party data infrastructure, that will have the ability to engage and connect with the right audience, in the right context, at the right time, and for the best return on investment.



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This content was originally published here.