When we think of marketing campaigns, we tend to automatically think of huge campaigns by major world-renowned brands. These are the ones that stick in our mind that we can recall years down the line. But it’s important to remember that marketing doesn’t have to be a huge act requiring millions of pounds of investment. Instead, marketing is something that every business engages with in some way or another.
So, if you’ve set up your own small business and are wondering how to approach marketing with a small budget, don’t worry. It is possible. Put simply, marketing is just getting your brand name, products and services out there in your target audience’s awareness. When people are aware of your brand, they’ll know your products exist and they’ll be more likely to purchase what you have to offer.
Now, many start ups at the moment focus on online marketing. This is understandable. A lot of people spend a lot of time online and online marketing can be relatively low cost. But you might want to consider targeting people in real life too! Having your brand name appear when they’re heading to work, spending time with friends, or engaging with a whole host of other activities can make your brand name stick in their minds.
A low cost place to start could be investing in pop up banners. They’re cheap, can be moved from one place to another and can be reused time and time again! The custom pop up banners infographic 2019 edition below will give you all the information you could possibly need on them!
This content was originally published here.