Incorporating digital marketing tools into your marketing plan allows you to more easily examine your markets and competition. It also enables you to bank data and monitor changes which will give you insights during quarterly and annual reviews of your plan.
There are hundreds of marketing tools at your disposal. At Firefly, our team has really enjoyed using a tool called SEMrush. SEMrush is like the Swiss Army knife of marketing tools. There you can track your own digital performance, analyze your competition, discover top keywords and topics, and more.
Data action during digital advertising programs is easy and potentially overwhelming in the quantity and depth of numerical information that is available. Just tracking Google Ads can lead to dozens of ways to examine who is seeing your message and where it’s being seen.
Whether you’re using Google Ads, Microsoft Ads, Facebook Ads, or LinkedIn Ads, each of these platforms are filled with the tools you need to make effective, targeted advertisements.
Sales management requires integration with the sales efforts so as leads are produced the results are fed into a Customer Relationship Manager (CRM) software. CRM systems if used correctly can be one of the best bangs for your buck in business. A sales manager can review an entire week of a salesperson’s activities in a few minutes. Sales staff can be on top of the status of any deal so they know when and where to focus.
CRM systems such as Numerous, Zoho Salesforce, and FreshSales, give a salesperson and their manager a real grasp of how the sales process is working. If used correctly, reports from a well maintained CRM system will help find where the sales process is breaking down and improvement can be made.
This content was originally published here.