Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances. Tune into this live webinar, hosted by Michael Latchford, VP of Strategic Alliances & Partner Marketing Services at TechTarget, to hear how Partner Executives are gathering that support and using it to create impact at the regional and global level. In this session, you’ll learn: • Steps partner sales and marketing teams can take to help assure success with and through partners through a geo-specific lens.• Key approaches for success at both the regional and global levels.• Ways to improve communication between Sales and Marketing on GTM efforts as you roll out geographically.
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