The 2022 golf season is approaching, slowly but surely. Is your golf-related company ready for the influx of golfers this spring and summer?
Whether or not you feel prepared, we know which techniques will give your marketing campaigns a competitive edge this season.
Let’s dive in!
1. Start strategizing early.
It takes time and lots of creativity to come up with a marketing plan that will captivate new members or customers. The sooner you begin planning your marketing strategy, the more likely you are to really wow your target audience.
But that’s easier said than done.
Time and time again, we hear about companies just running out of time to develop a thoughtful campaign promoting their golf opportunities or services.
At the end of the day, someone’s got to put in the time and energy to achieve the results you’re looking for.
The good news? There are people who have the experience and expertise to bring your vision to life — people like us.
2. Work with a golf-specific marketing expert.
We know…there are LOTS of marketing agencies out there.
All companies promise to “transform your business” with their marketing and web design, so it’s challenging to determine who will actually help you achieve your goals.
When vetting your different marketing agency partner options, you should look for a marketing team that listens intently to your goals. Find an agency that is accessible for regular discussion and support.
And NEVER settle for a marketing company that just doesn’t understand your field.
If a company has already helped other golf-related companies achieve their desired goals, they’ll be able to do the same for you! And let’s be honest, you spend way too much money on marketing to blow it all on an agency that doesn’t have the golf industry know-how.
3. Really know your target market.
Whether your aim is to attract new members to your golf club or association or convince golfers that they need to buy your newest golf equipment, you’ve first got to understand your target audience.
How can you do that?
Create target buyer (or member) personas! Do a little research on your customer base to determine who they are, where they’re located (physically and digitally), when they’re most active and engaged, and what they want.
Then, build a marketing plan that will most effectively reach that audience!
When the BlueTone team devises marketing strategies for our clients, we ALWAYS do thorough target audience research, only moving forward with initiatives that drive serious results.
4. Build a website designed to convert.
You could have the best marketing strategy in the world, but if you have an outdated, hard-to-navigate website, your marketing efforts will be in vain.
Say a prospective customer is blown away by a video you posted on social media. Perhaps, they’ll click on the social media link to your website.
If they are met with a slick website that depicts your authority in the golf industry and the value of your company or organization, they’ll investigate a few pages on your site and possibly even sign up for a tournament or make a purchase.
On the other hand, if they’re greeted by a 10-year old website that loads slowly, is difficult to navigate, and is crowded with way too much information in one place, they won’t be impressed. Most likely, they will leave your site without clicking anything.
The appearance, usability, and content on your website matters!
So, if you’re really hoping to reach your maximum marketing potential, you’ve got to start with a website revamp .
5. Choose a marketing team that won’t leave you hanging.
Many web design companies will make hefty guarantees that a brand new website is ALL you need to transform your business.
Be cautious of such promises!
Once you have a modern, easy-to-use website, you can’t simply rely on the website to bring in all the traffic you need to grow your business or club.
In other words, a website is only the beginning. To achieve your business goals, you’ve got to invest in quality marketing campaigns to attract and engage current and prospective customers and members.
The right marketing agency should assess your growth goals in their entirety, offering an integrated marketing approach specifically tailored to your company’s needs — beyond a mere website clean-up.
When you work with BlueTone, you get all of these things — a team that offers golf-industry marketing expertise, conducts thorough market research, takes the time to understand your goals, and develops a web development and marketing plan to achieve them.
This content was originally published here.