While many things have changed, the passion for entertainment has not. Only the format is different. While reading novels was popular in 1800s England, people today prefer to watch online videos.
Statista reports that 27.2% spend 10 hours a week watching online videos. 61% marketers use online videos as a digital marketing tool because of their popularity.
Video marketing is becoming more important as the demand for online videos increases. Small businesses can also use online video marketing to attract customers and promote their products or services.
What is Video Marketing?
Video marketing uses videos to communicate valuable information. These videos can be used to gain trust from potential customers, build credibility, and increase brand awareness.
Small businesses can create bite-sized video content that they can share on social media platforms such as YouTube and Facebook. This will allow them to attract customers, generate leads, drive conversions, and get new customers.
OOm has listed the benefits of video marketing and some tips to make your video marketing campaigns effective.
Four Benefits of Video Marketing for Small Businesses
1. Increase Your Social Media Engagement
Although blog articles can provide valuable information just like online videos, many prefer them because it requires less mental effort to absorb the content.
Online videos can be shared up to 1,200% higher than images and texts on social media because they are fun and easy to understand.
Using online video marketing on social media can help grab people’s attention. Replying to comments made by others on online videos can help you build a deeper connection and personal interaction.
To reach more people, upload more videos to social media such as Facebook, YouTube and Instagram. People who use these platforms will be able find your online videos. This should increase your chances of engaging with more customers.
You can expect to see your audience follow you on social media, and eventually visit your website.
Optimizing your website is key to attracting more organic traffic. Your organic traffic will grow by 41% if you upload relevant and high-quality online videos. This is 41% more than the average business that does not use video marketing.
You can increase your web traffic by sharing and posting online videos regularly on social media. As your organic traffic increases, you can expect your website’s search engine ranking to rise.
3. Increase your dwell time on your website
Small businesses can also benefit from video marketing by increasing the dwell time of their website visitors. Forbes mentions that a netizen spends on average 88% more time on a website.
If you don’t know what dwell time is, it’s the amount of time a user spends on a website prior to closing the browser tab.
You want visitors to spend more time on your website so make sure you create engaging and informative online videos. If they find them entertaining, you can expect them to return to your website to see more of your videos.
4. Increase the likelihood of customers buying your products
Video marketing can be a great tool for small businesses to encourage customers to buy.
According to Forbes, 90% of customers stated that watching online videos had influenced their purchasing decisions. This is not surprising, as a brief online video can provide more information than product descriptions.
Customers can see the product before they buy. This is possible because an online video can show everything from the angles of the products to how they will be used.
Customers will be more likely to buy if you demonstrate all of them.
Three Tips for Creating a Quality Video Marketing Campaign
These are some tips to help you incorporate video marketing into your business strategy.
1. Add subtitles
Subtitles can help viewers better understand the content. Adding subtitles can be helpful for viewers who cannot hear certain parts of the video.
Make sure that the subtitles are not the same color as the background when you add subtitles to an online video. If they are not readable, subtitles may become inaccessible.
2. Keep the Video Length Low
People are used to living at a fast pace and become impatient when online videos take so long to complete.
If you want to get people to view your video on Facebook, or any other social media marketing platform for your business, keep it to 30 seconds to one minute.
3. Be real
Reels and TikTok are so popular because they show the real world to everyone. Keep it real when creating online videos for your business. Customers will trust you if you only tell the truth and don’t sugarcoat words.
Lighting, Camera, and Actions
Based on the data presented, it is clear that online videos are one of the most efficient digital marketing strategies.
While marketing trends continue, you can use online video marketing to your advantage by incorporating digital marketing into your business strategy.
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This content was originally published here.