Social Media for E-Commerce: Tips to Boost your Manufacturing Sales | Social Success Marketing®
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Social media plays an important part in the gain of e-commerce businesses. It is estimated that by 2025, social media will account for over 5% of the United States’ e-commerce revenue. That translates to about $80 billion!
As a manufacturer, you might be interested in being a larger part of this statistic, and social media can help you get there.
You can utilize social media platforms to connect with possible clients and expand your audience by building brand awareness, thus generating leads and increasing your revenue.
So, if you’re a manufacturer looking to harness the power of social media and expand your e-commerce business, take a look at our all-encompassing guide.
How to Use Social Media for E-Commerce to Boost Your Sales
From building brand awareness to social listening and outstanding customer service, there are many ways for you to boost your e-commerce business on your social media accounts.
Here’s a closer look at the top seven!
1. Use Hashtags
Hashtags are one of the most basic and essential aspects of social media marketing or social commerce, and using them correctly is key to success.
The advantages to using hashtags include:● Improving customer engagement – which in turn can boost leads and sales.
Making a hashtag specific to your brand is prudent, as this makes your content easier to access. You must mix these in with trending and relevant hashtags for your niche.
For example, if you’re a skincare manufacturer, you could use related hashtags such as #skincare #cosmetics, etc.
You can also add your brand name to them, such as #BrandMoisturizer, so that customers can find posts related to your specific brand and product.
If you’re unsure of how to make creative hashtags, use online hashtag generators to find the most relevant and trending hashtags. Use a mix of popular, niche, and local hashtags, while focusing on the latter for optimum results.
2. Build Brand Awareness
Brand awareness is essential to boosting sales. Despite the progress we’ve made, word-of-mouth still remains a crucial aspect of marketing, although via social media.
Here are some basic, highly effective strategies to grab the attention of your target audience:
3. Be Mobile-Friendly
People spend most of their time scrolling through social media on their mobile phones. Laptops and tablets are usually reserved for other types of entertainment such as games and Netflix.
Therefore, it is essential to optimize your social media to be mobile-friendly.
This means that you should:
4. Offers and Discounts
Everyone loves a good deal and giving your viewers and followers special offers and discounts is a great way to convert leads into sales.
The key here is to be creative and promote your offers on your social media, to direct your followers to your store.
You can also promote seasonal discounts, flash sales, and other limited offers to garner attention and boost sales.
An effective way to do this is to unexpectedly post a discount code on your social media page, which is valid for a limited time – say, a few hours or one day. That might encourage followers who are interested in your products but haven’t taken the leap yet, to finally purchase something they’ve been eyeing for a while.
5. Promote Free Shipping
Free shipping is an effective strategy. Buying products in bulk directly from manufacturers can attract large shipping fees. This often discourages customers who would otherwise gladly make a purchase.
To ensure that you appeal to such an audience and convert their inquiries into sales, offer free shipping and promote it on your social media.
If it’s a limited period offer, build up to it by posting about your upcoming free delivery sale a few days prior.
If you provide free delivery throughout, that’s a huge plus, and you should definitely highlight it across all your platforms as a USP. You can do so by writing it in your bios and the caption of your posts, along with a link to your store.
6. Optimize Posts
Making posts that appeal to your potential buyers will help improve your engagement levels. The more your audience interacts with your posts through likes, comments, and shares, the more likely it is that your account will grow. This improves your viewership and can drastically increase sales.
To optimize your posts:
7. Be Creative and Follow Trends
Follow trends on the marketplaces and social media platforms you use. See what similar brands in your niche are doing, and keep track of which latest trend is making the rounds. You just want to make sure that the content you create is unique and creative and reflects your brand.
Some ways you can use relevant trends are:
However, this isn’t just about social media trends. You must also ensure that your products are up to date and that you stock only the latest.
Not sure how to do that? Keep up with trends by looking through marketplaces such as Amazon.
If you can capitalize on the latest trends and fads, you’ll surely boost your sales!
Though it might seem like big brands dominate the social commerce market, individual manufacturers and local businesses are also thriving.
This is because social media provides an equal platform, in most aspects, to all e-commerce businesses.
You can take inspiration from GE, Toys “R” Us, etc., to understand how they use social media for e-commerce, but don’t be intimidated by them!
With these strategies in your arsenal, you too can boost sales with the help of social commerce!
Contributor: AMZScout is one of the most popular tools for Amazon sellers worldwide. Our aim is to help sellers maximize growth, revenue, and achieve success on Amazon.
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This content was originally published here.