If you’re like me, you might manage dozens of social media accounts for clients. Each has its own objectives and strategy to support business goals. It can get confusing.
Is there a way to determine which key performance indicators (KPIs) should be tracked based on my client’s goals? Yes!
But I manage only my accounts. Will these still work?
Yes, it works for small business owners too. Keep in mind, however, the account your tracking must be a business account, not a personal account, or you may not be able to access analytics.
When and Which?
Download the Social Media Key Performance Indicators and When You’d Use Them chart to help you identify the metrics you would use based on the social media account’s goals and objectives. This chart also includes the formulas to calculate KPI metrics manually.
Business Goal = Increase leads by 10 percent annually. The social media strategy options might include:
To measure success, consider these KPIs for both social media and website landing pages:
Business Goal = Increase brand awareness by 20% for an annual event. The social media strategy options might include:
To measure success, consider these KPIs for both social media ads and website landing pages:
Keep in mind, if you’re creating business goals and social media is a tool you use to meet those goals, measuring its effectiveness is not only good business, it’s smart strategy.
If you need help with your social media efforts, give us a call. We can help you out.
This content was originally published here.