What came first? The chicken or the egg? The website or the marketing strategy? The website, of course. With the website being the main front of your clients’ business, it’s important to make it a successful starting point and of the highest quality.
How To Ensure High-Quality Web Development And Design?
As BlueFronteir rightfully puts it, “A good website is a lot more than a simple placeholder on the internet. It requires a lot more thought to make it fulfil its intended purpose. You must get it right to support your Digital Marketing activities. All the marketing channels you use, such as social, email, SEO or PPC, may be less effective as a result of a poor website.”
Now the question becomes, how is your digital marketing agency ensuring that your clients’ websites are of the highest quality? After, it’s not just about pretty pictures and appearance. According to BlueFronteir, “Ensure that your [clients’] website meets [their] goals, with the website design needing to consider:
- • Search Engine Optimisation (SEO)
- • Conversion Rate Optimisation (CRO)
- • User Experience (UX)
- • Brand Identity”
Adding to this, Digital Marketing Skill Institute states that, “Your website is the key to a successful digital marketing strategy because all other digital marketing elements direct guests to your website, which should effectively convert guests. Elements of website design that generate conversions are using best SEO practices and tools, having a great user experience, and capitalising on the wealth of analytics websites offer. A website without effective SEO will not organically appear in the top spots on a SERP (search engine results page), and therefore won’t generate many clicks from Google, Bing, and other search engines. These clicks are critical to your digital marketing efforts because you need to drive as much traffic as possible to your site to generate direct sales.”
Once you get website development right for your clients, all marketing efforts that are done outside of the website, but point to it, will be effective in achieving the marketing goals and attaining high results and ROI.
Get In Touch With Us Today For A Winning Website!
Email [email protected] today and speak to our website development team at SEO Resellers NZ about web design and development. We also can assist you with copywriting and content creation, SEO, email marketing, lead generation, lead funnels, graphic design, virtual assistants, Pay Per Click services, social media marketing, Google and Bing Ads, Adroll; mobile apps, YouTube descriptions and Conversion Rate Optimisation.
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This content was originally published here.