Why Relevance is the Key to Email Marketing Success
Why Relevance is the Key to Email Marketing Success
The importance of email marketing for your business
Email is a huge part of our lives as professionals, individuals, and even consumers. Think about this, how many people do you know without an email address? There’s a good chance you can count these people on one hand. More than half of the world’s population is using email. And this number is expected to rise to more than 4.3 billion by 2023. 92% of the adults use email, and the 61% of these email users are checking and sending emails on an average day. This represents a great opportunity for companies of all sizes to reach their target market, no matter what their audience looks like. With email marketing companies can improve their reach and visibility. This will enable them to capture and convert more leads.
Not only does email marketing allow you to take advantage of the prospect of reaching a large group of people, but email marketing can also offer benefits that other digital marketing tactics cannot. Email marketing allows you to personalize your messages and tailor them to customer actions. You can also segment your audiences to ensure the right candidates get the most impactful information at the most effective times.
Perhaps one of the biggest reasons email marketing is so important is that your competitors are using it. In fact, of the 1.45 million emails sent per month, 1.38 million are sent by companies. And here’s another interesting figure, 85% of Gen Z say they prefer to use email over other modes of communication. And this percentage will definitely grow once they start to have a job. This means that if you want to remain competitive in the digital market, your business will have to start using email marketing to reach your audience.
6 Reasons why you need Email Marketing
Not convinced of the importance of email marketing? We’ve put together a list of reasons why your brand needs to start using email marketing to reach and attract your target customers:
No matter what new tactics or strategies emerge in the coming years in the world of digital marketing, one thing will always remain the same. Businesses need to find tactics that allow them to maximize their marketing budget while meeting their overall goals. Email marketing is one of the most profitable digital marketing strategies that you can use to reach and attract your target audience. While traditional marketing tactics like television or print ads and direct mail can get quite expensive with all the fees involved, there are very little costs involved with email marketing.
Depending on your internal resources, you may need to hire help creating email content, and most companies also pay to use email marketing automation services, making effective email marketing less expensive. However, these costs are fairly minimal compared to purchasing additional space or paying to print and send marketing materials to prospects and clients. Moreover, email marketing also provides a high return on investment. Every euro spent on email marketing usually generates a return on investment of around 40 euros. This statistic indicates how profitable email marketing can be for businesses, especially for smaller businesses working with smaller budgets.
In general, email marketing is the perfect digital marketing tactic for companies working with small budgets because it is relatively inexpensive to start and maintain email marketing campaigns. Similarly, email marketing tactics like targeting and triggered campaigns help you get the most bang for your buck, allowing you to grow your business without spending all of your income on digital marketing. Cost-benefit is one of the main reasons why your business should take advantage of the importance of email marketing.
Mobile marketing cannot be ignored when it comes to the importance of email marketing. The number of consumers using mobile devices on a daily basis continues to increase. In fact, the number of mobile phone users worldwide is expected to exceed five billion last year. With this in mind, companies need to find a way to better engage with mobile consumers if they want to remain competitive in the digital marketplace. With two-thirds of emails read on smartphones or tablets, email marketing turns out to be an effective tactic to help businesses reach and engage consumers using their mobile devices.
Think of it this way, how many times a day do you check your phone for emails or other messages? Every time a consumer checks their phone it presents a new opportunity for a brand to reach out and attract them.While some marketing tactics are not designed for mobile engagement, email marketing offers businesses many opportunities to get their message across to mobile users.
In order to deliver effective for mobile consumers, it is important to create email content with a responsive design. Provide subscribers with the option to view html emails or image emails.Any image or video that you use within your content should be small, so that it can be loaded and viewed quickly and easily on a mobile device.When it comes to written content, make sure to keep your mobile email content short and sweet, making sure all email links are clickable and lead to pages that are mobile friendly too.
Email automation will continue to be a major topic in the debate about the importance of email marketing.There are many digital marketing processes that cannot be automated. However, email marketing lends itself well to automation. This way you can help improve the relevance and the timeliness of the campaigns. You can use triggers and workflows to automatically send messages to consumers after they have taken a specific action.
With email automation, you can ensure that the user receives an email shortly after abandoning their cart, reminding them of what they left behind and asking if they need help completing their purchase.
Besides this, marketing automation also saves time and money in the process. With automation, you don’t need to worry about the perfect moment to send a message. This allows you to focus on your core business, while leaving the rest of your team free to take on other important tasks.
The further we move into the digital age, the more personalization is important to consumers. Rather than just showing us ads for the same products as everyone else, digital consumers want marketing to be more personal and tailored to their needs and preferences. In fact, learning what your audience wants is the key factor in succeeding in email marketing.Hyper-personalization will be even more important in digital marketing. By using triggers, mobile integration, and gathering data from other platforms, companies can help improve the relevance of their campaign content.
With Email marketing you can easily personalize the messagesand the content for the subscribers. ByUsing the data you’ve collected from your potential subscribers and customers, you can work to provide more personalized and relevant content that your readers are likely to enjoy and act on. This can improve both your open and click rates and your overall conversion rates.In fact, something as simple as using the consumer’s name can make all the difference when it comes to communicating with potential customers and clients.
Segmentation is an effective tactic you can use to increase the personalization of your messages and content. By segmenting your lists, you ensure that your subscribers receive the types of content and offers that appeal to them the most. This increases relevancy, which can reduce churn rates and improve conversion rates. This type of personalization is often not possible with other types of marketing such as direct mail. That is why it is very relevant to the importance of email marketing.
As the importance of email marketing continues to increase, so will the interactivity of email. More interactive digital marketing will have greater appeal and a higher response rate among different target market groups. With Email offers businesses can deliver interactive content to the consumer inboxes, at a lower cost.By creating more interactive email content, your business will not only be able to better capture the attention of your audience, but will also be able to integrate other channels into your digital marketing.The more integrated your marketing campaigns are, the more touch points you will create within your target market.
If you want to find out if your digital marketing strategy is working you should start measuring the results. In this way, you will be able to see who opened your emails, clicked on links etc.Email marketing metrics are easy to track and measure over time. You can also follow who unsubscribed from the list after receiving the mails. That way, there are no guesswork or questions about whether the tactics you are using are working or not.This information becomes valuable as you work to analyze your digital marketing strategy and make adjustments to improve it.With the right email software, you can even perform A / B testing, allowing you to see which specific elements of your email messages provide the best results.
If you want to have successful email marketing campaigns, you will have to start considering how your email list will grow, what type of content you will offer to your subscribers, and how you can influence more conversions over time.
This content was originally published here.